Please contact us at research@pearlresearch.com or at 415-738-7660 for
an excerpt.
Pearl Research
is pleased to announce the publication of The Online Games Market
in India, an in-depth strategic analysis of the emerging online
games market in India. Please download the table
of contents with a list of graphs here (PDF).
Online
Games Market in India
With an economy that is grewing at 8% or more and a sizable
middle class among its 1.1 billion population, India is rapidly emerging
as an IT, economic and political superpower.
While long
dormant, the online games market in India is starting to heat up with
a burgeoning Internet cafe culture; increases in Internet users and
broadband penetration; and most importantly investment from game operators
who are promoting and educating consumers about online games. Pearl
Research believes India in 2008 is comparable to China in 2001 when
China’s games market started to develop and an online games culture
started to form. The
online games market in India is also being driven by key stakeholders
with a vested interest in growing the market:
1) Users
are discovering online games, intrigued by the community aspects, compelling
content and the interactive experience.
2) Game operators are promoting and marketing online
games, educating users and creating awareness. Online games represent
a viable business model given India's high rates of software piracy.
3) Internet cafe owners are stocking more games since
games are one of the biggest revenue drivers and are a “sticky”
activity.
4) Publishers who are not yet in India are assessing
the market and weighing the risks and rewards of entering this emerging
and nascent market.
5) Telecoms and PC hardware manufacturers are pushing
games to drive broadband and PC penetration. Broadband is being offered
as low as $10 a month by some providers.
6) Advertisers are looking to attract and appeal to
the growing urban and tech-savvy gamer population.
The Indian
online games market is especially being closely monitored by Korean
publishers who view India as a potential multi-million dollar market
with its large, young and urban population hungry for content. In an
attempt to capture consumer loyalty and establish brand equity early
on, Korean publishers are already creating a beachhead in India with
their online games.
Internet
users at a Sify Internet cafe
While
the market has clear potential, Pearl Research will also examine the
critical cultural, economic, business and technological inhibitors to
growing the market.
Research
Highlights
This exclusive research document by Pearl Research provides an analysis
of the online games market in India and includes:
- An executive
summary highlighting major takeaways and key points
- Socio-economic
overview including India's economic growth
- Analysis
of the Indian middle class
- Robust
discussion of inhibitors and drivers to market growth
- Internet
cafes and their role in the online games market
- Key
metrics
-
Size of the online games market in India 2006-2010
- Number
and growth in Internet users
-
Broadband penetration
-
PC hardware penetration
- Examination
of MMOGs currently in the market
- Online
games pricing strategy
- Billing
and payment methods
- Language
and localization
- Profiles
of key players
- An exclusive
matrix comparing China and India’s online games market covering online
games history, market size, popular types of content, broadband, Internet
trends in addition to major socio-economic indices such as population,
per capita GDP, literacy rates and software piracy
- Chindia
strategy and the interest of Korean publishers in India
- Conclusions
Pricing
and Purchase Info
To purchase this research document, please email research@pearlresearch.com
or call 415-738-7660.
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