Games Market/Games Development and Outsourcing in China 2007
Pearl Research's exclusive 120+ page report analyzes the emergence of China as both a consumer and producer of games and interactive entertainment.

Download PDF: http://www.pearlresearch.com/newsl/China07.pdf

China's games market, inclusive of online, packaged PC and console, is expected to exceed $1.3 billion in 2008. What are the latest opportunities and trends in this emerging market?

China is emerging as a development and outsourcing destination due to its low cost structure, large labor force and robust infrastructure. How much can companies really save by outsourcing game development to China and are the risks worth the benefits?

This study will help answer these questions and provide deep analysis on the Chinese games market. For a free excerpt or for more information, please contact us at (+1) 415-738-7660 or email research@pearlresearch.com.

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Trends in 2007
This exclusive study includes an analysis of these trends:

Online Games
+ Growth of casual games and its effect on increasing game adoption. Several high-profile marketing deals between game operators and well-known consumer brands have further increased the awareness of games
+ Increasing move towards in-game ads and sponsorships due to concern about the over-use of micro-transactions
+ Discussion of marketing strategies for online games including off-line marketing and the use of celebrity spokespersons
+ What’s popular at Internet cafes and their role in influencing the growth of the games market.
+ Key metrics: market sizing and forecasts, size of casual versus MMORPG segment, game operator market share, top titles with concurrent user numbers

Console and Packaged PC Games
+ PS3, Wii and Xbox 360 market forecasts in 2006-2010
+ Discussion of relevant trends, current marketplace conditions for console and PC, government regulations, and the effect of piracy and gray imports on sales
+ Key market metrics and much more

Game Development and Outsourcing
+ Candid discussion of the strengths and weaknesses of outsourcing to China
+ Captured savings from outsourcing game development is often less than companies expect
+ A wave of international game developers rushing to set up operations is contributing to wage inflation and exacerbating the existing talent crunch
+ Much more additional information about outsourcing trends in China

Download PDF: http://www.pearlresearch.com/newsl/China07.pdf

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Other Reports
Games Market in Korea - With a games market valued at more than $1 billion, South Korea has developed a unique gaming culture fueled by innovative business models such as micro-transactions and casual games. For further info, please visit: http://www.pearlresearch.com/products/Kr06web.html

Online Games Market in India - India's burgeoning online gaming market is attracting enormous attention from venture capitalists, international game publishers to local Indian game operators. For further info, please visit: http://www.pearlresearch.com/products/India0406web2.html
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About Us
Pearl Research, a business intelligence and consulting firm, specializes in the interactive entertainment and games industry with a focus on emerging markets and platforms.

Based in San Francisco, Pearl Research publishes in-depth market research reports in addition to providing customized research and consulting services. Please feel free to contact us for more information about our products and services.