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Coffee Table Book: "Book
of Games Volume 2: The Ultimate Reference on PC & Video Games" Book is available for pre-order on Amazon
In addition, an casual games report will be out in December 2007. Please stay tuned about the release of both of these reports in our next newsletter.
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November 2007 Newsletter
Upcoming market briefs: + Online Advertising in China
Pearl Research Studies: + Web 2.0
Market in China
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With $67 million in net income and $90 million in revenues, Giant Interactive continues to gain traction with Zhengtu, considered one of the most addictive games in China. Sohu's TLBB has also accrued 690,000 paying accounts, leveraging the game's name recognition and the company's marketing resources. Download sample report: http://www.pearlresearch.com/newsl/Zhengtu_TLBB.pdf
Please call (+1) 415-738-7660 or email research (at) pearlresearch.com to inquire about this study.
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| Phoenix Generation Reports Hear directly from Chinese youth on what brands they
like, how they spend their leisure time, their favorite Internet
sites and online games, and what motivates their purchasing decisions. Key Topic Areas
With the ongoing Phoenix Generation reports, Pearl Research identifies emerging trends, attitudinal shifts and what’s hot in games, Internet, entertainment, technology, fashion, and consumer products for both first- and second-tier cities in China. Download table of contents: Please call (+1) 415-738-7660 or email research (at) pearlresearch.com to inquire about this upcoming study or to request a briefing. |
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Pearl Research is pleased to have contributed to the beautifully
designed and photographed book called the "Book of Games Volume
2". The book is currently available for pre-order on Amazon.com
and will be available for the 2007 holiday season. 
As part of the competitive analysis, Pearl Research examines key
success factors, player critiques, the marketing of these titles
along with in-depth comparisons of features including the combat
system, user interface, trading system, community management, the
games' stickiness, replay value, learning curve and other relevant
features. 
China has 320 million young people between the ages of 16 and 30
with $135 billion in spending power. Yet, there is very little primary,
hands-on research that drills deep to understand this crucial demographic.