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| October 2011 Pearl Research Newsletter + Mobile games market driven by adoption of smartphones |
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Mobile games market expected to grow 60% in 2011 The mobile games market in China and Korea is forecasted to grow by more than 60% in 2011. Trends in the market: - Smartphone game sales are starting to account for the majority of mobile game sales. Approximately 50% of game sales in China are for smartphones. In Korea, the percentage is higher, as 60% of mobile games are downloaded for smartphones.
- According to China’s Ministry of Industry and Information Technology, there are more than 100 million app users in China, making China the second-largest market for apps, by downloads, behind the US. Besides the first-party app markets from companies such as China Mobile, there are several third-party app markets such as HIAPK.com and Gfan.com. Google’s Android market is blocked in China. - Apple has made a mark in both regions. In Korea, more than 3 million units of the iPhone have been sold, a strong showing, given the competition faced by Apple from local handset manufacturers Samsung and LG. Between January and March 2011, iPhone sales in “Greater China” surged nearly 250 percent over the same period, year-on-year according to Apple. The iPhone is carried by China Unicom, the second-largest carrier. China Unicom has 185 million users overall.
Photo source: Nokia However, the largest carrier, China Mobile, which has more than
627 million users, does not currently carry the Iphone officially.
Still, China Mobile executives said in a published interview that
more than 7 million iPhones are on its network. In the upcoming months, Pearl Research plans to increase our coverage of the mobile market. More information will be available in our upcoming newsletters.
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From the 90-page "Games Market in Korea" study: - Korean game operators are deploying their cash and expertise to expand into international markets. Their areas of expertise such as free-to-play, micro-transactions and casual games can be deployed to the United States, Europe, Japan and rest of Asia.
-Nexon derives more than 50% of its revenues from overseas. Nexon's Maple Story has more than 130,000 maximum concurrent users in the United States. Japan, known for being a console market, is a top priority for Korean game operators. NHN, Korea's largest search engine provider and one of the top four game operators in Korea, has more than 36 million registered users in Japan. -The report contains a section on smartphone penetration and games publishing. Approximately 61% of Korean smartphone users play games on their phone. Game developers are rushing into the mobile games market which is discussed in the study along with mobile game market projections.
Contact us at research@pearlresearch.com or call 415-738-7660 for an excerpt or for more information. | ||||||||||||||||||||||||
Pearl Research Exclusive Studies Please contact us for an excerpt of these reports. These comprehensive studies examines the emerging games market in China, Vietnam, Korea and India along with Internet cafes in these regions. Pearl Research's "Online Game Publishers in Asia" study contains profiles of 25 key market players including market share, financial data, key metrics, product analysis; and strategic outlook. The study contains more than 160 pages. Companies covered in the report include Changyou, CJ Internet, Giant Interactive, NCsoft, Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World, Tencent and VNG and much more. Pearl Research also tracks licensing deals, investment, and mergers and acquisitions across the region. The reports include an executive summary, key metrics, forecasts, deep marketplace analysis, profiles and conclusions.
ii. Phoenix Generation - Technology Adoption, Trends and and Surveys Pearl Research's "Phoenix Generation" study tracks the latest trends among Chinese youth. These primary research studies are based on interviews and surveys with Chinese consumers in first- and second-tier cities across the country. iii. How the World's Biggest Social Networking Sites Monetizes This study analyzes the monetization of social networking sites such as Qzone (with 200+ million members), Kaixin, and Renren, along with exclusive consumer survey results for Facebook and Myspace conducted by Pearl Research. The study also provides key insights based on the growth of these sites. Please contact us to view a complimentary excerpt.
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