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2011 Pearl Research Newsletter
+ Mobile games market driven by adoption of smartphones
+ Exclusive "Games Market in Korea" study
+ Coming soon: we’ll examine how games such as the Sims Social
and Cityville builds communities in our next newsletter.
Mobile games market expected to grow 60%
The mobile games market in China and Korea is forecasted to grow
by more than 60% in 2011. Trends in the market:
- Smartphone game sales are starting to account for the majority
of mobile game sales. Approximately 50% of game sales in China are
for smartphones. In Korea, the percentage is higher, as 60% of mobile
games are downloaded for smartphones.
Photo source: Apple
- According to China’s Ministry of Industry and Information
Technology, there are more than 100 million app users in China,
making China the second-largest market for apps, by downloads, behind
the US. Besides the first-party app markets from companies such
as China Mobile, there are several third-party app markets such
as HIAPK.com and Gfan.com. Google’s Android market is blocked
- Apple has made a mark in both regions. In Korea, more than 3
million units of the iPhone have been sold, a strong showing, given
the competition faced by Apple from local handset manufacturers
Samsung and LG.
Between January and March 2011, iPhone sales in “Greater
China” surged nearly 250 percent over the same period, year-on-year
according to Apple. The iPhone is carried by China Unicom, the second-largest
carrier. China Unicom has 185 million users overall.
Photo source: Nokia
However, the largest carrier, China Mobile, which has more than
627 million users, does not currently carry the Iphone officially.
Still, China Mobile executives said in a published interview that
more than 7 million iPhones are on its network.
One challenge is that censorship laws and government regulations
have limited the growth of the market in both China and Korea.
In the upcoming months, Pearl Research plans to increase our coverage
of the mobile market. More information will be available in our
Online Surveys and Data Analysis
With a highly skilled staff, including PHd statisticians, Pearl
Research offers online survey and data analysis services at cost-effective
Please contact us for more information. We conduct both business-to-business
and business-to-consumer surveys.
Games Market in Korea highlights
Pearl Research is pleased to announce the release of our "Games
Market in Korea" study. Please feel free contact us at research
@ pearlresearch.com or call (+1) 415-738-7660 for the table of contents
and an excerpt.
From the 90-page "Games Market in Korea" study:
- Korean game operators are deploying their cash and expertise
to expand into international markets. Their areas of expertise such
as free-to-play, micro-transactions and casual games can be deployed
to the United States, Europe, Japan and rest of Asia.
-Nexon derives more than 50% of its revenues from overseas. Nexon's
Maple Story has more than 130,000 maximum concurrent users in the
United States. Japan, known for being a console market, is a top
priority for Korean game operators. NHN, Korea's largest search
engine provider and one of the top four game operators in Korea,
has more than 36 million registered users in Japan.
-The report contains a section on smartphone penetration and games
publishing. Approximately 61% of Korean smartphone users play games
on their phone. Game developers are rushing into the mobile games
market which is discussed in the study along with mobile game market
- There are profiles on YNK, Com2us, Gamevil, SK Telecom and Joymax
along with updated analysis of NCsoft, Nexon, CJ E&M, Neowiz,
and NHN. The "Games Market in Korea" study includes an
analysis of CJ Internet’s merger, NCsoft’s launching
a baseball team, NHN’s launch of Tera, the effect
of the “Cinderella” law limiting gaming hours for certain
users, and other trends.
Contact us at firstname.lastname@example.org or call 415-738-7660
for an excerpt or for more information.
Research Exclusive Studies
Please contact us for an excerpt of these reports.
i. Online Game Operators
and Publishers Across Asia (China, Korea, India
and Vietnam) + Internet Cafes
These comprehensive studies examines the emerging games market
Korea and India along with Internet cafes in these regions.
Pearl Research's "Online Game Publishers in Asia" study
contains profiles of 25 key market players including market share,
financial data, key metrics, product analysis; and strategic outlook.
The study contains more than 160 pages. Companies covered in the
report include Changyou, CJ Internet, Giant Interactive, NCsoft,
Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World,
Tencent and VNG and much more. Pearl Research also tracks licensing
deals, investment, and mergers and acquisitions across the region.
reports include an executive summary, key metrics, forecasts,
Screenshot of India study
Contact us at research (at) pearlresearch.com or call 415-738-7660
for an excerpt.
ii. Phoenix Generation
- Technology Adoption, Trends and and Surveys
Pearl Research's "Phoenix Generation" study tracks the
latest trends among Chinese youth. These primary research studies
based on interviews and surveys with Chinese consumers in first-
and second-tier cities across
the World's Biggest Social Networking Sites Monetizes
This study analyzes the monetization of social networking sites
such as Qzone (with 200+ million members), Kaixin, and Renren,
exclusive consumer survey
results for Facebook and Myspace conducted by Pearl Research. The
study also provides key insights based on the growth of these sites.
to view a complimentary excerpt.