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| August 2011 Pearl Research Newsletter + New study on "Games Market in Korea" |
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| Korean Game Operators Focus on Mobile and International Expansion Pearl Research is pleased to announce the release of our new "Games Market in Korea" study. Please feel free contact us at research @ pearlresearch.com or call (+1) 415-738-7660 for the table of contents and an excerpt. From the new 86-page "Games Market in Korea" study: - Korean game operators are deploying their cash and expertise to expand into international markets. Their areas of expertise such as free-to-play, micro-transactions and casual games can be deployed to the United States, Europe, Japan and rest of Asia.
Nexon derives more than 50% of its revenues from overseas. Nexon's Maple Story has more than 130,000 maximum concurrent users in the United States. Japan, known for being a console market, is a top priority for Korean game operators. NHN, Korea's largest search engine provider and one of the top four game operators in Korea, has more than 36 million registered users in Japan. China still remains elusive, with two major Korean game operators restructuring their business there. However, Neowiz, saw international sales jump more than 30%, in part due to the success of its online titles in China. -The report contains a section on smartphone penetration and games publishing. Approximately 61% of Korean smartphone users play games on their phone. Game developers are rushing into the mobile games market which is discussed in the study along with mobile game market projections. In a market dominated by Samsung, LG and other local handset manufacturers, Apple has been able to carve market share with 2 million and counting units of the iPhone being sold in Korea.
Contact us at research@pearlresearch.com or call 415-738-7660 for an excerpt or for more information. |
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Pearl Research will be at PITCH 2011 in San Francisco in September 2011. Please contact us if you would like to meet up and learn more about our products and services. Contact us at research@pearlresearch.com or call 415-738-7660. | ||||||||||||||||||||||||
Pearl Research Exclusive Studies Please contact us for an excerpt of these reports. These comprehensive studies examines the emerging games market in China, Vietnam, Korea and India along with Internet cafes in these regions. Pearl Research's "Online Game Publishers in Asia" study contains profiles of 25 key market players including market share, financial data, key metrics, product analysis; and strategic outlook. The study contains more than 160 pages. Companies covered in the report include Changyou, CJ Internet, Giant Interactive, NCsoft, Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World, Tencent and VNG and much more. Pearl Research also tracks licensing deals, investment, and mergers and acquisitions across the region. The reports include an executive summary, key metrics, forecasts, deep marketplace analysis, profiles and conclusions.
ii. Phoenix Generation - Technology Adoption, Trends and and Surveys Pearl Research's "Phoenix Generation" study tracks the latest trends among Chinese youth. These primary research studies are based on interviews and surveys with Chinese consumers in first- and second-tier cities across the country. iii. How the World's Biggest Social Networking Sites Monetizes This study analyzes the monetization of social networking sites such as Qzone (with 200+ million members), Kaixin, and Renren, along with exclusive consumer survey results for Facebook and Myspace conducted by Pearl Research. The study also provides key insights based on the growth of these sites. Please contact us to view a complimentary excerpt.
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