To
view in a browser, http://www.pearlresearch.com/newsl/0809.html
| Unsubscribe link at end of page |
||||||||||||||||||||||||
 |
||||||||||||||||||||||||
| In This Issue - August 2009 + Female social media users in North America - trends and usage
patterns
|
||||||||||||||||||||||||
| Meet
up with Pearl Research at the Virtual Worlds Conference |
- Digital Music - Taiwan, India and other emerging markets - Online Games Market - Casual Games
|
|||||||||||||||||||||||
Approximately 46% of the sample of female social media users visited Facebook compared to 38% that utilized MySpace. Less than 8% of the female sample played the MMORPG title "World of Warcraft" from Activision Blizzard. Among "World of Warcraft" female players in the sample, approximately 40% logged on everyday, signifying a loyal user base. Facebook had high levels of user access with 54% of users logging on everyday to connect with friends and to update their personal page. These results are drawn from Pearl Research's online survey. Pearl Research provides full-service research capabilities including online survey design, programming, participant recruitment, and analysis and interpretation of results. Please feel free to contact us with any questions. Age composition of the study:
|
||||||||||||||||||||||||
Studies and Updates i. NEW Phoenix Generation - Online Games Tournaments, Success of Casual Game Audition, Virtual Currency Update Pearl Research's "Phoenix Generation" study tracks the latest trends among Chinese youth. These primary research studies are based on interviews and surveys with first- and second-tier youth across the country. This update analyzes the growth of online game tournaments, the success of games such as Audition and the latest laws regarding virtual currencies. Please contact us for an excerpt. ii. How the World's Biggest Social Networking Sites Monetizes (coming soon) This study analyzes the monetization of sites such as Qzone (with 200+ million members), Kaixin, and Xiaonei, along with survey results for Facebook and Myspace. The study also provides key insights based on the growth of these sites. iii. Online Games Market in China Pearl Research forecasts the online games market in China will exceed $5.5 billion in 2012. The market grew more than 63% to reach $2.8 billion in 2008. These findings are contained in Pearl Research’s 140-page “Games Market in China” study, with an excerpt below. Table of contents: http://www.pearlresearch.com/files/PearlResearch_2009_Chinareport_TOC.pdf
iv. Online Games
Market in South Korea - The top five game operators in Korea in 2008 are NHN (revenues up 51% year-over-year); Nexon; NCsoft (revenues up 5% year-over-year); Neowiz (revenues up 29% year-over-year), and CJ Internet (revenues up 21% year-over-year). The robust revenue growth for these game operators, despite an economic downturn, demonstrates the resilience of online games in Korea. - Top online games include NCsoft’s Aion and Lineage series, CJ Internet’s Sudden Attack, EA’s FIFA Online 2, Nexon’s Dungeon and Fighter and Activision Blizzard’s World of Warcraft. The “Games Market in Korea” report provides an in-depth
analysis of the Korean
Click below for more info about our Vietnam digital entertainment study, available now. This study tracks emerging trends, identifies any opportunities for international companies and examine lessons learned from the this emerging digital entertainment market. This comprehensive study contains an executive summary, market forecasts, deep marketplace analysis, company profiles and strategic recommendations.
For the Vietnam table of contents, visit this link: http://www.pearlresearch.com/files/Sample_PearlResearch_OnlineGamesVietnam_0811_TOC.pdf
|
||||||||||||||||||||||||
|
|
||||||||||||||||||||||||
