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In
This Issue - April 2011 Pearl Research Newsletter
+ Highlights from Pearl Research's "Online Games in China" study
+ LOGIN Conference in Bellevue, Washington, May 2011
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Games
Market Up 25%, new Pearl Research study released
Pearl Research forecasts the online games market in China
will exceed $8 billion in 2014. In 2010, the online games market
grew 25% to reach
$5 billion, based on findings in our new study.
Feel free to contact
us for an excerpt. The study examines trends such as Chinese
game operators expanding internationally, the growth of social
networking
and the influence of Sina's Weibo,
a Twitter-like microblogging service. We've also included an
analysis of Renren, one of the most popular social networking sites
in China with more than 110 million members and a popular destination
for web games. The company is planning an IPO this year on the
NYSE.
To download
table of contents:
http://www.pearlresearch.com/files/OnlineGames_2011_China_PearlResearch_toc.pdf

- Game operators in China experienced strong revenue
growth in 2010. Top game operators, in descending order, are Tencent with $1.4
billion in revenue in 2010, Netease (NASDAQ: NTES) with $749 million in revenue,
Shanda Games (NASDAQ:GAME) with $680 million, Perfect World (NASDAQ: PWRD)
with $374 million and Changyou (NASDAQ: CYOU) with $327 million
in revenues.
- In
2010, MMORPG game operator Shenzhen ZQ Game completed an initial public offering
(IPO) on the Shenzhen Stock Exchange, becoming the first China-based online
game company listed domestically in China. The company was established
in 2003 and
has 700 employees.
- One of the most talked-about trends is the emergence
of Sina’s Weibo microblogging platform, which is similar to Twitter, in that it
allows online and text posts of 140 Chinese characters. Weibo’s registered users
grew more than 25 times in 2010 and surpassed 100 million in February 2011. The
company has said it plans to expand including launching a gaming platform
-
In
addition, Pearl Research expects to see much more mergers and acquisitions
activities in 2011, as Chinese game operators, flush with cash,
seek to expand overseas
and strengthen their development capabilities.
Some press coverage of the study from TechCrunch and Venturebeat,
respectively:
i) http://techcrunch.com/2011/04/12/chinas-online-game-market-surges-set-to-top-8-billion-by-2014/
ii) http://venturebeat.com/2011/04/12/chinas-online-game-market-to-grow-to-8b-by-2014/
Contact us at research@pearlresearch.com or call 415-738-7660
to view excerpts from the report, for more information or to
purchase.
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Online Surveys and Data Analysis

With a highly skilled staff, including PHd statisticians, Pearl
Research offers online survey and data analysis services at cost-effective
rates.
Please contact us for more information. We conduct both business-to-business
and business-to-consumer surveys.
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LOGIN Conference registration opens, Bellevue,
Washington, May 2011
Pearl
Research is pleased to partner with the LOGIN conference in Bellevue,
Washington.
Full information about the passes and what each offers: http://www.2011.loginconference.com/register.php
Held from May 16 to May 18, the LOGIN Conference is an annual
game industry event created for the leading voices and minds from
all corners of the online game industry around the world. The online
game industry is evolving to include massively multiplayer games,
virtual worlds, and social games across consoles, PCs, browsers,
and mobile platforms, and LOGIN reflects these industry-wide changes
for the benefit of all attendees. The conference is designed to
encourage networking and create unique business and educational
opportunities for all attendees. The 2011 LOGIN Conference will
feature a networking expo area, conference party, welcome reception,
speed networking breakfasts, and keynote lunches.
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Pearl
Research Exclusive Studies
Please contact us for an excerpt of these reports.
i. Online Game Operators
and Publishers Across Asia (China, Korea, India
and Vietnam) + Internet Cafes
These comprehensive studies examines the emerging games market
in China, Vietnam,
Korea and India along with Internet cafes in these regions.
Pearl Research's "Online Game Publishers in Asia" study
contains profiles of 25 key market players including market share,
financial data, key metrics, product analysis; and strategic outlook.
The study contains more than 160 pages. Companies covered in the
report include Changyou, CJ Internet, Giant Interactive, NCsoft,
Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World,
Tencent and VNG and much more. Pearl Research also tracks licensing
deals, investment, and mergers and acquisitions across the region.
The
reports include an executive summary, key metrics, forecasts,
deep marketplace
analysis,
profiles
and
conclusions.

Screenshot of India study
Contact us at research (at) pearlresearch.com or call 415-738-7660
for an excerpt.
ii. Phoenix Generation
- Technology Adoption, Trends and and Surveys
Pearl Research's "Phoenix Generation" study tracks the
latest trends among Chinese youth. These primary research studies
are
based on interviews and surveys with Chinese consumers in first-
and second-tier cities across
the country.
iii. How
the World's Biggest Social Networking Sites Monetizes
This study analyzes the monetization of social networking sites
such as Qzone (with 200+ million members), Kaixin, and Renren,
along
with
exclusive consumer survey
results for Facebook and Myspace conducted by Pearl Research. The
study also provides key insights based on the growth of these sites.
Please
contact
us
to view a complimentary excerpt.
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