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In
This Issue - April 2010
+ Feature: Online Games Market in China up 35%
+ Game conferences in Seattle and Los Angeles
+ Select articles from Pearl Research's news site
+ Research studies available
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Feature - Online Games Market in China up 35%
Pearl Research
forecasts the online games market in China will exceed $6 billion
in 2012. In 2009, the online games market grew 35% to reach $3.9
billion, which is on top of a 63% increase in 2008. These findings
are contained in Pearl Research’s new 160-page “Online
Games Market in China” study.
To download the study's table of contents, please click below.
Contact us for an excerpt:
http://www.pearlresearch.com/files/TOC_PearlResearch_Chinareport_201004.pdf

Similar
to the US, a major trend in China is the growth of social networking
sites such as QZone, Renren and Kaixin001, all of which host social
games, which is discussed in the report. These games are starting
to cannibalize some of the advanced casual games on the market.
Pearl Research’s findings:
- China’s most popular online games, which achieved more
than 1 million peak concurrent users include NetEase’s “Fantasy
Westward Journey”; Giant’s “Zhengtu Online”;
Tencent’s “Dungeon and Fighter” and “Cross
Fire”, and Blizzard’s “World of Warcraft”.
- Game operators in China experienced strong revenue growth in
2009. Top game operators, in descending order, are Tencent with
$792 million in revenue in 2009, Shanda Games(NASDAQ:GAME) with
$704 million in revenue, Netease (NASDAQ: NTES) with $493 million,
Perfect World (NASDAQ: PWRD) with $314 million and Changyou (NASDAQ:
CYOU) with $268 million in revenues.
- Virtual currencies are under increasing scrutiny with a series
of laws designed to tighten their use. This includes regulations
that virtual currency should only be used to purchase virtual
items. In addition, online game operators are not allowed to
give out virtual items or virtual currency through lottery-based
activities. The Pearl Research study contains a special section
on virtual currencies and their increasing regulation from the
Ministry of Culture and Ministry of Commerce.
- The number of Internet users in China reached 384 million as
of December 31, 2009 for a 29% penetration rate. Approximately
70% of China’s million Internet users are under the age of
30. This group is most likely to seek out online entertainment,
including games, music, and chatting, which Pearl Research believes
will drive revenues for the online games market.
Pearl Research’s “Online Games Market in China” study
provides an in-depth analysis of the Chinese games market. The
report contains forecasts for MMORPG and casual games; inhibitors
and drivers to growth; deep marketplace analysis; profiles of key
market players; special sections on social networking sites, analysis
of virtual currencies, and strategic conclusions. Please call (+1)
415-738-7660 or email research (at) pearlresearch.com for more
information about this study.
To download the study's table of contents, please click below.
Contact us for an excerpt:
http://www.pearlresearch.com/files/TOC_PearlResearch_Chinareport_201004.pdf
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Subscription Services

Please contact us about
our subscription and retainer programs which includes access to
exclusive research
- Digital Music
- Asia Pacific, Latin America and other emerging markets
- Online Games Market
- Casual Games
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Pearl Research's Redline News Site
Pearl Research
operates a free updated news site at Redline covering
the latest in technology and digital entertainment news and analysis.
Our latest articles in April 2010 include:
Playdom
Announces Acquisition of Three Melons
Linden Lab Improves Second Life
Perfect World Announces First International Acquisition
The9 Pays $20 Million for Stake in Red5
Google Tops Most-Visited Site in the US in February 2010
Readers can subscribe on the website to a weekly
newsletter.
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Pearl Research is
pleased to be a media partner with these conferences:

LOGIN
Conference, May 10-13, 2010 - LOGIN
is the conference for leaders and innovators of the online game industry.
This annual
conference
hosted
in Seattle each May brings together industry leaders to discuss,
collaborate, and share advancements about technology, design, business,
community and legal areas of online game development.
LOGIN 2010 features three and a half days of online game development
lectures, panels, and roundtables, renowned local and international
industry speakers, facilitated networking activities, parties,
keynote lunches, meetings and an exhibition area. The conference
has an international attendee list of more than 500 of the most
influential, forward-thinking leaders in the business of online
game development. Please visit http://www.2010.loginconference.com/ to
register and view a complete schedule.
LA
Games Conference, April 29, 2010 - Use the promo
code LAGCPEARL to receive an additional 10% discount! Over
300 of the most influential decision-makers in the games industry gather
for
the LA Games Conference
to network,
do
deals,
and share ideas about the future of console, PC, online and mobile
games. LA Games Conference – now in its 4th year – features
a lively and fun debate on timely cutting-edge business topics,
demos as well unrivaled access to some of the most progressive
companies in Hollywood, Silicon Valley and beyond. We invite you
to join us at the event and take part in the discussion with executives,
creators, investors, analysts, press and gamers who will be instrumental
in shaping the future of this booming business.
Please visit http://www.lagamesconference.com/ to
register and view a complete schedule. Use the promo
code LAGCPEARL to receive an additional 10% discount! |
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Pearl
Research Exclusive Studies
Please contact us for an excerpt of these reports.
i. Games Market
in China, Korea, India and Vietnam
These comprehensive studies examines the emerging games market
in China, Vietnam and India. The reports include an executive
summary, key metrics, forecasts, deep marketplace analysis, profiles
and
conclusions.

Screenshot of India study
ii. Phoenix Generation
- Online Games Tournaments, Success of Casual Game Audition,
Virtual Currency Update
Pearl Research's "Phoenix Generation" study tracks the latest
trends among Chinese youth. These primary research studies are
based on interviews and surveys with first- and second-tier youth
across
the country.
This update analyzes the growth of online game tournaments, the
success of games such as Audition and the latest laws regarding
virtual currencies.
iii. How
the World's Biggest Social Networking Sites Monetizes
This study analyzes the monetization of social networking sites
such as Qzone (with 200+ million members), Kaixin, and Renren,
along
with
survey
results for Facebook and Myspace. The study also provides key
insights based on the growth of these sites. Please contact us
to view a complimentary excerpt.
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