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Games Market in China Up 60%

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Pearl Research forecasts the online games market in China will exceed $3 billion in 2010. The market grew more than 60% to reach $1.66 billion in 2007. These findings are contained in Pearl Research’s exclusive 130-page “Games Market in China” study. A key trend to track in 2008 is rising average-revenue-per-user (ARPU). Certain online games are reaching $7 to $12 a month in average-revenue-per-user, significantly higher than past averages of $5 or less per month.

- Game operators in China experienced strong revenue growth in 2007. The biggest gainers were game operators Shanda (up 49% to $338 million), Giant (up 274% to $209 million), The9 (up 30% to $175 million) and Perfect World (up 593% to $95 million). Game operator Giant Interactive generated the majority of its $209 million revenues from one title, “Zhengtu Online.”

- The study also contains highlights from Pearl Research’s Phoenix Generation reports, consisting of more than 200 one-on-one, personalized interviews conducted with Chinese youth. Gamers cite cheating and account thefts as a top reason for abandoning a game and seek out game operators with a reliable reputation.

http://www.pearlresearch.com/newsl/PearlChina08.pdf

March 2008 Newsletter

Pearl Research Contact
Please contact us at 415-738-7660 or email research (at) pearlresearch.com for more information about our products and services.

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Casual Games and Phoenix Generation

This exclusive 60-page report covers worldwide market sizing, business models, industry dynamics and top products and companies. Link for casual games report: http://www.regonline.com/CGAPearlResearchReport

The Phoenix Generation: exclusive primary research on Chinese youth spending, culture and behavior

Hear directly from Chinese youth on what brands they like, how they spend their leisure time, their favorite Internet sites and online games, and what motivates their purchasing decisions. An update is scheduled for April.

http://www.pearlresearch.com/newsl/Pearl_Phoenix_TOC.pdf

Pearl Research in the News

Womens Wear Daily (WWD) (subscription needed)
http://www.wwd.com/related/article/122670

Thomson's Market Hub about Google and Baidu
http://markets-hub.com/2008/02/14/baidu-issues-weak-guidance-but-still-leaves-google-little-room/

Paidcontent.org
http://www.paidcontent.org/entry/419-babytree-receives-10-million-venture-funding-from-matrix-partners/

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