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| In This Issue - February 2010 + Feature: 30% of Americans do not use the Internet
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Feature - 30% of Americans Do Not Use the Internet
Still, virtually all demographic groups have increased their adoption of broadband services at home over time. Overall, the two most important reasons given by survey respondents for not having broadband access at home are “don’t need” and “too expensive.” Inadequate or no computer is also a major reason given for no home broadband adoption. In rural America, lack of availability is a much more important reason for non-adoption than in urban areas. For households with householders 25 years and older in 2009, 84% of those with college degrees had broadband access at home. In contrast, only 28% of those householders with less than a high school diploma had such access. In 2009, the incidence of Internet use anywhere (i.e., inside or outside the home) by Americans totaled 68.4% (197.9 million persons, ages three and older). This represents an increase from 62.4% (177.9 million) in 2007. |
- Digital Music - Asia Pacific, Latin America and other emerging markets - Online Games Market - Casual Games
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Pearl Research's Redline News Site Pearl Research operates a free updated news site at Redline covering the latest in technology and digital entertainment news and analysis. Our latest articles include: Intel Leads Effort to Invest $3.5 Billion in US Tech Zynga Opens Office in Challenging Indian Market US Venture Capital Market Drops 31% YoY Readers can subscribe on the website for a weekly newsletter. |
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Pearl Research Exclusive Studies Please contact us for an excerpt of these reports. i. Games Market in China, Korea, India and Vietnam These comprehensive studies examines the emerging games market in China, Vietnam and India. The reports include an executive summary, key metrics, forecasts, deep marketplace analysis, profiles and conclusions.
ii. Phoenix Generation - Online Games Tournaments, Success of Casual Game Audition, Virtual Currency Update Pearl Research's "Phoenix Generation" study tracks the latest trends among Chinese youth. These primary research studies are based on interviews and surveys with first- and second-tier youth across the country. This update analyzes the growth of online game tournaments, the success of games such as Audition and the latest laws regarding virtual currencies. iii. How the World's Biggest Social Networking Sites Monetizes This study analyzes the monetization of sites such as Qzone (with 200+ million members), Kaixin, and Renren, along with survey results for Facebook and Myspace. The study also provides key insights based on the growth of these sites.
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