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2012 Pearl Research Newsletter
+ Quick profile of game operator Nexon
+ Meet up with Pearl Research at GDC 2012, San Francisco, March
+ Pearl Research exclusive reports
Nexon expands to mobile and social platforms
Nexon is known for free-to-play online games, selling more than
600 million in-game items annually. The prices of virtual items
range from $0.50 - $5.00 each in the US and JPY 60-650 ($0.78 -
$8.48) in Japan.
Nexon employs 3,500 people and generated $857 million in revenues
in 2010 with net profit of $265 million. The company has approximately
77 million monthly active users in 104 countries worldwide. It currently
operates 57 games.
Nexon is focusing on extending their existing games to new platforms
in order to expand their market share. In 2011 Nexon introduced
KartRider Rush on Apple’s iOS platform and launched MapleStory
Adventures on Facebook.
The company generates most of its revenues from a limited number
of games. Dungeon & Fighter generated 31% of their revenues
while MapleStory generated 26% of their revenues. Nexon believes
the percentage of their revenues generated by the two games will
decline as revenues grow from existing games and new games. A small
portion of Nexon online game revenues comes from fees from Internet
cafes in Korea and to a lesser extent Japan.
Photo source: Nexon
Nexon has been subjected to security breaches. In April 2011, Nexon
discovered that one of their servers in North America was compromised.
The hacker may have access to user information such as game IDs,
passwords, and date of births to more than 24 million accounts.
The company reported the incident to US authorities and it is currently
In August 2011, it was also discovered that some servers and PCs
at Nexon’s Korean subsidiaries had been hacked. Over 4.5 million
cell phone numbers, of which about 130,000 were linked to at least
one additional piece of information such as names, resident registration
numbers, addresses, and e-mail address were exposed. A police investigation
concluded that there was no private information leakage, claims
the company. Nexon executives made a public apology to the Korean
public for this data breach.
As a result the company said it is strengthening their systems
and training employees to protect customer data. Nexon does not
store customer credit card information.
Nexon is routinely covered in our studies. Please refer to
our other studies for more information.
Online Surveys and Data Analysis
With a highly skilled staff, including PHd statisticians, Pearl
Research offers online survey and data analysis services at cost-effective
Please contact us for more information. We conduct both business-to-business
and business-to-consumer surveys.
Games Market in Korea highlights
Pearl Research is pleased to announce the release of our "Games
Market in Korea" study. Please feel free contact us at research
@ pearlresearch.com or call (+1) 415-738-7660 for the table of contents
and an excerpt.
From the 90-page "Games Market in Korea" study:
- Korean game operators are deploying their cash and expertise
to expand into international markets. Their areas of expertise such
as free-to-play, micro-transactions and casual games can be deployed
to the United States, Europe, Japan and rest of Asia.
-Japan, known for being a console market, is a top priority for
Korean game operators. NHN, Korea's largest search engine provider
and one of the top four game operators in Korea, has more than 36
million registered users in Japan.
-The report contains a section on smartphone penetration and games
publishing. Approximately 61% of Korean smartphone users play games
on their phone. Game developers are rushing into the mobile games
market which is discussed in the study along with mobile game market
- There are profiles on YNK, Com2us, Gamevil, SK Telecom and Joymax
along with updated analysis of NCsoft, Nexon, CJ E&M, Neowiz,
and NHN. The "Games Market in Korea" study includes an
analysis of CJ Internet’s merger, NCsoft’s launching
a baseball team, NHN’s launch of Tera, the effect
of the “Cinderella” law limiting gaming hours for certain
users, and other trends.
Contact us at firstname.lastname@example.org or call 415-738-7660
for an excerpt or for more information.
Research Exclusive Studies
Please contact us for an excerpt of these reports.
i. Online Game Operators
and Publishers Across Asia (China, Korea, India
and Vietnam) + Internet Cafes
These comprehensive studies examines the emerging games market
Korea and India along with Internet cafes in these regions.
Pearl Research's "Online Game Publishers in Asia" study
contains profiles of 25 key market players including market share,
financial data, key metrics, product analysis; and strategic outlook.
The study contains more than 160 pages. Companies covered in the
report include Changyou, CJ Internet, Giant Interactive, NCsoft,
Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World,
Tencent and VNG and much more. Pearl Research also tracks licensing
deals, investment, and mergers and acquisitions across the region.
reports include an executive summary, key metrics, forecasts,
Screenshot of India study
Contact us at research (at) pearlresearch.com or call 415-738-7660
for an excerpt.
ii. Phoenix Generation
- Technology Adoption, Trends and and Surveys
Pearl Research's "Phoenix Generation" study tracks the
latest trends among Chinese youth. These primary research studies
based on interviews and surveys with Chinese consumers in first-
and second-tier cities across
the World's Biggest Social Networking Sites Monetizes
This study analyzes the monetization of social networking sites
such as Qzone (with 200+ million members), Kaixin, and Renren,
exclusive consumer survey
results for Facebook and Myspace conducted by Pearl Research. The
study also provides key insights based on the growth of these sites.
to view a complimentary excerpt.