Pearl Research, covering the games and interactive entertainment market

Pearl Research's China research consists of consumer research including surveys and focus groups and analysis of marketplace trends. To inquire about our customized research and consulting services or to receive complimentary excerpts of our reports, please contact us.

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Games Market in China

Pearl Research's exclusive 130+ page study analyzes the rapidly growing Chinese games and interactive entertainment. China's games market grew 60% to reach $1.7 billion in 2007.

Pearl Research’s “Games Market in China” study contains 2006 to 2011 forecasts; inhibitors and drivers to growth; deep marketplace analysis; profiles of key market players. Pearl Research has also published a separate brief on game development and outsourcing in China, please contact us for more information.

>> Click here for more info and to download the Table of Contents

>> Click here to read the press release

Please contact us at research@pearlresearch.com or at 415-738-7660 for an excerpt or to purchase this study.

China's Facebook: Xiaonei Analysis

Pearl Research's Xiaonei analysis examines the popularity of the social networking site and its competitors. This analysis includes feedback from users about the site and its monetization methods.

2008 Monthly Technology Update

Pearl Research's monthly report updates digital entertainment, technology, Internet and consumer trends in China. Companies covered include Tencent, Baidu, Shanda, Sina, Sohu, China Mobile, among others. A sample can be found here. Please contact us for subscription options and a sample.

http://www.pearlresearch.com/newsl/update0408.pdf

Apple iPhone Analysis for China
Based on consumer feedback, Pearl Research discusses the potential for Apple's iPhone in China. The press release can be accessed by clicking here.

Please call (+1) 415-738-7660 or email research (at) pearlresearch.com to inquire about this study and to receive a sample.

Console Market in China
Pearl Research conducted store checks in Beijing along with interviews with console gamers. This fascinating upcoming brief includes number of units of hardware sold per store, interviews with store managers and Pearl Research’s analysis of the console market.

Please call (+1) 415-738-7660 or email research (at) pearlresearch.com to inquire about this study and to receive a sample.

The Phoenix Generation: Capitalizing on China's Young Consumers

"The Phoenix Generation” is a comprehensive and insightful lifestyle study on Chinese youths ages 16 to 30. The study identifies emerging trends, attitudinal shifts and what’s hot in games, Internet, entertainment, technology, fashion, and consumer products. Most importantly, the study provides actionable insights for companies to effectively target this segment.

Pearl Research based the Phoenix Generation study on in-depth one-on-one interviews across both first- and second-tier cities in China and online survey respondents. Through both quantitative and qualitative data including trend analysis, in-depth youth profiles, and spending diaries, readers can gain insight into contemporary Chinese youth.

The ongoing Phoenix Generation studies helps companies understand this important demographic and what drives their lifestyle choices and spending habits.

Please contact us at research@pearlresearch.com or at 415-738-7660 for questions, a briefing or to purchase this study. Purchase of the study also includes access to selected raw interview notes.

>>To read the press release, visit: http://www.pearlresearch.com/products/CYP07.html

>> 2007 update - Download the Table of Contents

>> NEW! 2008 update - Download the Table of Contents

FPS: Special Force and Sudden Attack

For a sample of the FPS analysis, please contact us.

Electronic Arts recently announced a free-to-play model for its Battlefield Heroes games. Two games that have successfully leveraged this model include Special Force and Sudden Attack. Both were enormous hits in Korea and revitalized the FPS genre. CDC has announced robust revenues for its Special Forces title. While Sudden Attack excelled in Korea, the game is running into some issues in China, even though many players consider it a more fast-paced game.

As part of the competitive analysis, Pearl Research examines key success factors, player critiques, the marketing of these titles along with in-depth comparisons of features including the combat system, user interface, community management, the games' stickiness, replay value, learning curve and other relevant features.

Google versus Baidu

Based on interviews with the Chinese youth segment, Google (NASDAQ: GOOG) continues to struggle with lower user awareness, compared to Baidu (NASDAQ: BIDU). These findings are contained in consulting firm Pearl Research’s new report “Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth.”

Download free sample report

Read press release

Please contact us at research@pearlresearch.com or at 415-738-7660 for questions, a briefing or to purchase this study. Purchase of the study also includes access to selected raw interview notes.

Analysis of Giant Interactive's Zhengtu and Sohu's TLBB Analysis

With $67 million in net income and $90 million in revenues, Giant Interactive continues to gain traction with Zhengtu, considered one of the most addictive games in China. Sohu's Tianlong babu has also accrued 690,000 paying accounts, leveraging the game's name recognition and the company's marketing resources.

Download sample report: http://www.pearlresearch.com/newsl/Zhengtu_TLBB.pdf

As part of the competitive analysis, Pearl Research examines key success factors, player critiques, the marketing of these titles along with in-depth comparisons of features including the combat system, user interface, trading system, community management, the games' stickiness, replay value, learning curve and other relevant features. Please call (+1) 415-738-7660 or email research (at) pearlresearch.com to inquire about this study.

>> Download sample report

Web 2.0 in China

With 137 million Internet users (second-largest market after the US) and with News Corp. launching Myspace, the Chinese Web 2.0 space continues to thrive.

However, intense competition and a lack of concrete revenue models is a challenge to companies in this space. This mini-PDF analyzes the Web 2.0 market in China, with a focus on blogs, social networking sites and video sharing sites.

To purchase this PDF and for a preview, please call 415-738-7660 or visit:
>> http://www.pearlresearch.com/files/Web2China.pdf

Best Buy in China: Available Now

According to Best Buy, the Chinese consumer electronics market is potentially valued at $100 billion compared to $120 billion in the US. This 11 page mini-PDF examines Best Buy's presence in China, the consumer electronics market and features notes from store checks at Best Buy's flagship Shanghai store.

Please contact us at research@pearlresearch.com or at 415-738-7660 for questions or to purchase this study.